growth-engine

## Overview

Growth engine for digital products -- growth hacking, SEO, ASO, viral loops, email marketing, CRM, referral programs and organic acquisition. Activate for: building a growth strategy, technical SEO, ASO for app stores, a referral program, email marketing, viral coefficient, acquisition funnel, content for organic growth, launch campaigns.

## When to Use This Skill

- When you need specialized assistance with this domain

## Do Not Use This Skill When

- The task is unrelated to growth engine
- A simpler, more specific tool can handle the request
- The user needs general-purpose assistance without domain expertise

## How It Works

> The best marketing is a product people love. -- Sam Altman
> Real growth starts with a product worth recommending.

---

## Pirate Metrics (Aarrr) For Auri

ACQUISITION:  How do people discover Auri?
                Goal: 10,000 visitors/month -> 1,000 signups
                Channels: SEO, Product Hunt, tech influencers, PR

    ACTIVATION:  When does the user experience the first value?
                Goal: 60% complete their first conversation within 24h
                Metric: First Conversation Rate (FCR)

    RETENTION:   Do people come back?
                Goal: D7 = 30%, D30 = 15%, D90 = 8%
                Metric: WAC (Weekly Active Conversationalists)

    REVENUE:     Do people pay?
                Goal: 8% trial->Pro conversion
                Metric: MRR, ARPU, LTV

    REFERRAL:    Do people recommend?
                Goal: NPS > 50, Viral Coefficient > 0.3
                Metric: Referrals per user, K-factor

---

## Seo Checklist For The Auri Landing Page

<title>Auri -- The Voice Assistant That Really Thinks | for Alexa</title>
    <meta name="description" content="Auri turns your Alexa into an assistant
    powered by Claude AI. Business analysis, strategic decisions and real memory.">

    <meta property="og:title" content="Auri -- Voice AI for Alexa">
    <meta property="og:description" content="The first voice assistant
    with real reasoning. Powered by Claude.">

    <script type="application/ld+json">
    {
      "@context": "https://schema.org",
      "@type": "SoftwareApplication",
      "name": "Auri",
      "operatingSystem": "Amazon Alexa",
      "applicationCategory": "AI Assistant",
      "offers": {"@type": "Offer", "price": "0"},
      "aggregateRating": {"@type": "AggregateRating",
                             "ratingValue": "4.8", "ratingCount": "127"}
    }
    </script>

## Strategic Keywords For Auri

High Intent (convert):
    - "smart alexa skill"
    - "alexa assistant with ai"
    - "how to use claude on alexa"

    Informational (educate):
    - "voice ai assistant"
    - "best alexa skill"

    Long tail (low competition):
    - "alexa answer complex questions"
    - "alexa skill business analysis"

---

## Amazon Skill Store Optimization

skill_name: "Auri -- Smart Voice AI"
    invocation: "auri"

    short_description: >
      Auri turns your Alexa into a truly intelligent assistant.
      Powered by Claude AI -- it thinks, remembers and evolves with you.

    long_description: >
      No more shallow answers. Auri is the first voice assistant with
      real reasoning.

      WHAT AURI DOES:
      - Analyzes complex business problems
      - Remembers past conversations (real memory)
      - Offers expert perspectives
      - Learns your preferences over time

      HOW TO START: Say "Alexa, open Auri" and start talking naturally.

    example_phrases:
      - "Alexa, open Auri"
      - "Help me decide between these two business options"
      - "Analyze this problem for me"

    keywords: "ai, artificial intelligence, smart assistant, claude, business"

---

## Types Of Viral Loops For Auri

Loop 1: ORGANIC WORD-OF-MOUTH
    Trigger: user has an impressive conversation with Auri
    Action: tells friends / posts on social media
    Goal: each user brings 0.3 new users (K=0.3)

    Loop 2: INSIGHT SHARING
    Trigger: Auri generates an especially good insight
    Action: "Share this insight" button -> ready-to-post social content
    Goal: 5% of conversations generate a share

    Loop 3: REFERRAL PROGRAM
    Incentive: Earn 1 month of Pro for each friend who subscribes
    Goal: 10% of Pro users refer at least 1 person

## Viral Coefficient Calculator

def calculate_k_factor(percent_who_invite, invites_per_user, conversion_rate):
        k = percent_who_invite * invites_per_user * conversion_rate
        if k >= 1:
            status = "Viral growth (each user brings more than 1)"
        elif k >= 0.5:
            status = "Good (accelerated growth)"
        elif k >= 0.2:
            status = "Ok (supported growth)"
        else:
            status = "Low (slow growth)"
        return {"k_factor": round(k, 2), "status": status,
                "interpretation": f"Every 100 users bring {int(k*100)} new ones"}

---

## Onboarding Sequence (7 Days)

Day 0 -- Welcome (immediately after signup)
    Subject: "Welcome to Auri. Here's how to start."
    Body: 3-step tutorial, link to the first conversation, usage tip

    Day 1 -- Activation (if the first conversation wasn't done)
    Subject: "Your Auri is waiting for you"
    Body: The 3 kinds of questions that impress most, urgent CTA

    Day 3 -- Education
    Subject: "What 100 Auri users discovered this week"
    Body: Real case + surprising insight + hidden feature

    Day 7 -- Upsell (if used at least 3x)
    Subject: "You're using 80% of the free limit"
    Body: What Pro unlocks, special 48h offer, social proof

    Day 14 -- Reactivation (if usage stopped)
    Subject: "We miss you, [name]. What happened?"
    Body: A genuine question, an easy return link, a new feature

---

## Launch Strategy

1 week before:
    - Ask influential hunters to hunt the product
    - Prepare assets: logo, tagline, screenshots, 60s demo video
    - Warm up: posts on X/LinkedIn about the problem Auri solves
    - Recruit 50 early adopters to upvote at launch

    Launch day (midnight PT):
    - Post on X: impressive demo + PH link
    - Email the whole waitlist: "We're on Product Hunt today!"
    - Message in Telegram/Discord tech communities
    - Stay online all day answering comments

    Positioning: Tagline: "The Alexa skill that actually thinks"

---

## 7. Commands

| Command | Action |
|---------|------|
| /growth-audit | Complete growth audit |
| /seo-analysis | SEO analysis of the landing page |
| /aso-optimize | Optimize the Alexa skill's metadata |
| /viral-loop | Design a viral loop for the product |
| /email-sequence | Create an email marketing sequence |
| /launch-plan | Complete launch plan |
| /referral-program | Design a referral program |

## Best Practices

- Provide clear, specific context about your project and requirements
- Review all suggestions before applying them to production code
- Combine with other complementary skills for comprehensive analysis

## Common Pitfalls

- Using this skill for tasks outside its domain expertise
- Applying recommendations without understanding your specific context
- Not providing enough project context for accurate analysis

## Related Skills

- `analytics-product` - Complementary skill for enhanced analysis
- `monetization` - Complementary skill for enhanced analysis
- `product-design` - Complementary skill for enhanced analysis
- `product-inventor` - Complementary skill for enhanced analysis