Claude for writing a press release, done properly.
The tested prompt, the codes that help, and the setup public relations pros run. Copy, adapt, ship.
Press releases follow strict formatting conventions that most people don't know. One wrong structure and journalists skip it, even if the news is genuinely interesting.
Three reasons this actually lands.
The prompt, the codes, the fit. Each one on its own is a nice-to-have. Together, they change the workflow.
One tested prompt, copy-paste ready. Rules baked in, placeholders marked, tone locked down. No prompt-engineering trial runs, no back-and-forth.
Prefix with PERSONA, TONE:, L99 for compound effects. Each code is a documented technique, not a magic word.
Tuned for public relations workflows. Not a generic template, and not another "you are a helpful assistant" hack.
Without the pattern vs with it.
What the day looks like when you keep winging the prompt, and what it looks like when you stop.
Generic prompt. Claude writes something that could be about anyone, in any industry, from anywhere. Sounds like a template because it is one.
The CLSkills prompt with placeholders for your context. Claude writes it like a specialist who actually knows the work. Publishable after one edit pass.
You paste, Claude answers, you rewrite, you paste again. Ten minutes of back-and-forth per output. Three hours across a batch of five.
Prompt loaded once. You feed the specifics, Claude returns the finished output. Two minutes per, twenty across five. Same tone, same structure, every time.
Middle-of-the-road copy that reads AI-flavoured. Recipients notice. Response rates stay low. You end up rewriting most of it anyway.
An AP-style press release that follows industry conventions exactly. Journalists can immediately find the news angle, and the quote sounds like a human actually said it.
Copy this, replace the placeholders, ship.
Write a press release for [ANNOUNCEMENT]. Company: [NAME] Location: [CITY, STATE] Date: [DATE] Key facts: [BULLET THE MOST IMPORTANT DETAILS] Quote from: [NAME, TITLE] — key message: [WHAT THEY SHOULD SAY] Format: - FOR IMMEDIATE RELEASE header - Headline: Active voice, present tense, under 10 words - Subheadline: One sentence expanding on the headline - Dateline: [CITY] — [DATE] - Lead paragraph: Who, what, when, where, why in 2 sentences - Body: 2-3 paragraphs with supporting details - Quote: Make it sound human, not corporate - Boilerplate: Company description in 3 sentences - Contact info at the bottom - ### at the end Keep total length under 500 words. No jargon, no adjective-stuffing.
Replace the [BRACKETED] placeholders with your context.
Stack these prefixes for compound gains.
Prepend one or more of these to the prompt above. Each code is documented on its own page with before and after examples.
Every prompt, once.
The Cheat Sheet is every tested code, with a before and an after.